Tuesday, August 12, 2008

Films we love/hate:  Waiting for Hollywood to catch up to the 21st century
posted 8-12-2008 - 7:18 am

 
Last Friday, USA Today reporter Susan Wloszczyna went looking for influential women in the film business to get their take on what the future holds for women in Hollywood. Too bad some of them still have no idea about what real women want to see at the movies. Perhaps they've spent too much time with male colleagues who make juvenile films for other overgrown teenagers to realize that a female equivalent of The Pineapple Express isn't what we're looking for. And like Freud, maybe they should just ask us instead of making silly assumptions and even sillier films.

Movie producer Nancy Juvonen has made 10 films to date with partner Drew Barrymore. Juvonen is right when she says women are picky about which films they see and "want a guarantee for their time," i.e., to walk out satisfied and smiling afterwards. Women don't automatically rush out to see every new 'chick' flick – they want to know a film is worth the effort to see it at the theater. It doesn't necessarily hurt for a film to be more realistic, either. But Juvonen is dead wrong when she asserts that "Knocked Up and The Break-Up are more appealing than 'One day my prince will come.'" Bad choices there: they make a fairy tale, even a grim one, sound good.